Put aside business re-engineering,
best-practice methodology, supply-chain rationalisation, process optimisation, procurement controls and the like.
They may be relevant, perhaps even mandatory, in a successful business but they are not the things that will drive it. Success is simpler than that: if more people choose in your favour, you win.
Yet choice is complex. Why do people make the choices that they do? And how do they choose? How do emotions and intellect combine? Or do they?
How do people think? And most important of all, how best do you influence choice?
In the past businesses have largely ignored these questions, choosing
instead to explore choice empirically
and retrospectively – “here’s what we’ve made, what do you think?” It’s a trial and error approach, usually cost intensive
and unpredictable. Which is the reason why so many business leaders fail to understand its potential and resort to running their operations on strictly
logical, rational terms.
But new schools of thought are emerging that will transform the way that businesses understand, predict and influence choice. TEDx NewSt set out to explore these topics, taking in some remarkable new discoveries in science, breakthrough creative ideas, pragmatic advice and a fair dose of entertainment and light-hearted fun along the way.
Click here to see the
highlights of the day
Testimonials
“Thanks for the invitation to the TEDx event. I can honestly say it was one of the best events I have attended for years. It was brilliant.”
“The most inspiring business event
I have ever been to…”
“This was one of the best and most interesting marketing focused events I have ever attended. I would be happy to attend another with the same focus…”
“I had high expectations and I'm happy to say that in most cases they were met.”
“I knew what to expect as a format and was willing to make the 500 mile round trip to attend.”
“Viva TED!”
Feedback received from TEDxNewSt attendees
TEDxNewSt on Twitter
Follow us on Twitter
About TEDx
In the spirit of ideas worth spreading, TED has created a programme called TEDx. TEDx is a program of local, self-organised events that bring people together to share a TED-like experience.
Our event is called TEDxNewSt, where x = independently organised TED event. At our TEDxNewSt event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group.
The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organised.