Brooke Molinaroli
With over 12 years of experience in digital marketing and customer experience, Brooke started her career working in the creative industries in New York City, including roles at PaceWildenstein Gallery as an art buyer in advertising, as a photo agent, and as a project executive at Ed Schlossberg’s interactive design agency, ESI.
She then gained digital experience at Organic, one of the original Web site development agencies in New York and London, and subsequently managed BT’s Digital Team for four years. Brooke was responsible for re-launch of BT.com from 100+ separate sites into one site in 2002. She held other Senior Marketing roles where she helped launch the currently running BT ‘Family’ campaign and a global business campaign, which resulted in BT Group strap line, ‘Bringing it all together’ as well as developing Customer Live, an innovative engagement programme, where BT employees have regular and direct contact with customers. In all of her roles at BT, she has been responsible for making change happen and championing the customer agenda within a large corporate environment.
In the past year, she has launched @BTCare on Twitter and other UK consumer forums, UK industry recognised as best practice in providing service in social media; BTCare YouTube self-help video channel and BTCare Community Forums. She has revamped peer-to-peer support forums, including access to forums through an optimised mobile version. She has just started a new role managing BT’s retention marketing team building a loyalty business for BT’s residential customers.
After 10 years in the UK, she is now a British citizen, but maintains her strong American roots by frequent trips back to New York and San Francisco. She is an active member of UK Marketing Society and enjoys sports, fashion, and spending time with her two young children.
Back to speakers
TEDxNewSt on Twitter
Follow us on Twitter
About TEDx
In the spirit of ideas worth spreading, TED has created a programme called TEDx. TEDx is a program of local, self-organised events that bring people together to share a TED-like experience.
Our event is called TEDxNewSt, where x = independently organised TED event. At our TEDxNewSt event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group.
The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organised.