Gerd Leonhard
The WSJ calls Gerd ‘one of the leading Media Futurists in the World’. His books include The Future of Music, The End of Control, Music 2.0 and Friction is Fiction.
Gerd is considered a thought leader on topics such as the digital content economy, tele-media, mobile commerce, UGC and peer production, and next-generation advertising, marketing and branding.
Gerd is a fellow of the Royal Society for the Arts (London) and a visiting professor at the Fundacao Dom Cabral in Brazil. He lives in Basel, Switzerland.
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In the spirit of ideas worth spreading, TED has created a programme called TEDx. TEDx is a program of local, self-organised events that bring people together to share a TED-like experience.
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